Are you a business owner looking for how to create a content marketing strategy for your business? You have come to the right place. Content marketing has become a very effective and powerful tool for businesses to inform, engage and convert their target audience to customers.
So, in this detailed guide, we will show you how to create a very effective content marketing strategy to attract potential customers and drive traffic to your business. However, we will start by explaining what content marketing entails and how it benefits your business.
What is Content Marketing Strategy?
Content marketing is creating and distributing valuable and informative content for an audience. The goal is to engage, grow, attract new customers, and retain them. Content marketing is an excellent way to promote your business and make it stand out.
Some good examples of content marketing mediums include emails, blog posts, videos, newsletters, ebooks, social media posts, podcasts, etc. So, with this basic knowledge of content marketing, what is a content marketing strategy?
A content marketing strategy is a plan for creating, publishing and distributing content for your business; it aims at building consistency and maintaining the right frequency to keep your audience engaged. This strategy can entertain, educate, and encourage your audience to become customers, which is vital for every business.
Why is a Content Marketing Strategy Necessary for Your Business?
A well-aligned content marketing strategy will help your business:
- Improve Brand Awareness: Good content can attract customers to your brand, increase traffic to your site and help you reach a wider audience.
- Build Trust With Your Audience: Through content marketing, your audience will get to know your business better and be given the impression that you have an established stand in your industry.
- Generate Leads: A content marketing strategy can give your audience the information they need to make the right decisions, thereby generating leads for your business.
- Boost SEO Efforts: Businesses that consistently publish high-quality content have better chances at ranking with search engines; people can easily search for your business online.
- Gain More Authority: When you continue to share valuable and informative content related to your business, people in your field will begin to see you as an authority figure and want to follow your leadership in the industry.
- Have More Customer Engagement: A good content marketing strategy will ensure your content is consistent, giving you many new and recurring customers because they will keep being reminded of your business and the value you offer.
How to Create a Content Marketing Strategy for Your Business
Know Your Goal
The first step to creating a content marketing strategy is to know your goal and what you aim to achieve in your business. This will help you define the strategy to follow and the KPI to look out for in deciding the performance of your content marketing strategy. The goal of your content marketing strategy should be brand awareness, conversions, leads, and customer retention.
Determine Your Target Audience
This is another crucial step to pay attention to when creating a content marketing strategy; you need to know your audience so you can decide on what you should offer them. Remember that your audience is not only buyers but also people who may not know anything about your business or may already be patronising another similar business.
So, decide on the people your content will be for and create a strategy that will allow them to interact with your content even when they aren’t yet your customers.
Develop Content Ideas
Now that you know what you want to achieve and who your content is for, it is time to start preparing content ideas based on relevance. Content should be available for every stage of a buyer’s journey. Also, the content idea should be one that will allow you to maintain consistency.
Your content should let your audience know that you understand their challenges and have valuable solutions to offer because most users look for content to find solutions. It should also portray your business’s authority and credibility in the industry. Lastly, if you have been creating content without a strategy, you should do a content audit and find the ideas that got the most attention and engagement; that is most likely what your audience is interested in.
Decide on Your Content Format and Delivery Medium
There are many formats you can use when creating your content. They can include pictures, text, videos, infographics, etc.; you must also decide on the mediums to use, including social media, blogs, emails, podcasts, newsletters, etc.
So, you need to determine what will work best for you and what can drive the engagement you need. However, it does not mean you must stick to one format and medium; you can include multiple formats and channels in your content strategy.
Create a Content Calendar
Planning the frequency of your content in the content calendar will allow you to allocate resources adequately, monitor the effectiveness of your content marketing strategy and help you create time for all upcoming tasks.
At this stage, you need to plan when you will create and distribute your content and organise it according to similarity so they can form clusters. This will help you hold authority and show expertise over a specific topic. It will also ensure you have discussed everything about each topic.
Identify and Allocate Resources
A very crucial part of your content marketing strategy is to prepare everything you need to create and deliver your content. You need to decide who will be in charge of producing and maintaining the content, what tools, expertise, and workforce will be required to create content, and also what your publishing workflow frequency will look like.
The essence of a content marketing strategy is to create valuable content that will be memorable, effective and relatable.
When creating your content, you should focus more on originality, make it unique and portray what your business truly stands for and entails. It is expected that someone on the internet must have written on the topic you want to publish for your business. Still, if you focus on proper research, experience, data and opinions, you can create something unique.
When you are done creating your content, you can publish it and distribute it to all the channels you plan to use. Then continue like this according to the schedule you have created.
Track the Performance of Your Content Marketing Strategy
Now that you have started publishing your content, you have to know the progress and effectiveness of your content marketing strategy; you should be able to tell if it is taking you closer to your goal and producing the right results.
This will help you decide if you need a new strategy or if you should continue with this one. You can track the performance of your content marketing strategy by using KPIs and content management tools.
From these 8 simple steps we have discussed above, you can tell that creating a content marketing strategy is a cycle or a recurring task rather than a one-off task. The more you publish content, the more you learn about your audience, and you will also get to know the content that generates the best results.
Subsequently, you must redefine your strategy and upgrade your content to suit your business needs. However, the steps discussed in this guide should go a long way to get you started.