Lagos, Nigeria – Flutterwave, Africa’s leading payments technology company, has announced a strategic partnership with Audiomack, the renowned music streaming and discovery platform. This collaboration aims to provide premium music experiences and unlock new features for Audiomack’s customers and artists across the continent.
Audiomack has established itself as the go-to platform for artists, tastemakers, labels, and music enthusiasts looking to explore and share diverse African cultures. With a strong presence in nearly all 54 countries on the continent, the platform has been committed to supporting the African music scene since its inception in 2012. In 2021, Audiomack expanded its reach by opening an office in Lagos and targeting key African markets such as Kenya, Tanzania, Uganda, and South Africa.
As Audiomack enters its next phase of growth in Africa, the partnership with Flutterwave introduces seamless and secure payment processing capabilities for its users. This collaboration enables Audiomack to offer a broader range of payment options, including bank transfers, local cards, and mobile money, tailored to African users’ preferences. By making the platform accessible to a wider audience across the continent, Audiomack aims to enhance the music streaming experience.
Moreover, the Flutterwave partnership empowers African artists with enhanced monetization capabilities. Leveraging Flutterwave’s expertise in secure and reliable payment processing, the music platform will provide African musicians with more opportunities to monetize their work. This includes offering seamless payment options to fans who wish to directly support their favorite artists.
Olugbenga GB Agboola, Flutterwave’s Founder and CEO, expressed excitement about the partnership, stating, “We are excited to join forces with Audiomack and contribute to the growth of Africa’s music industry. By leveraging our technology, we will expand the Audiomack user base across Africa while empowering African artists with increased monetization opportunities. This partnership represents a significant step forward in realizing these shared goals.”
Dave Macli, Co-Founder and CEO of Audiomack, echoed the sentiment, saying, “We are delighted to partner with Flutterwave to enhance the Audiomack experience for our African users. This collaboration enables us to bring Audiomack to even more people in Africa and gives African artists the tools they need to thrive and monetize their art effectively.”
The Flutterwave and Audiomack partnership marks a significant milestone in the African music industry, further accelerating its growth and expanding its global footprint. With Audiomack’s commitment to promoting African music and providing a platform for artists to showcase their talent, and Flutterwave’s mission to simplify payments and foster economic growth, the collaboration aligns perfectly to drive positive change across the continent.
By integrating Flutterwave’s secure and reliable payment processing technology into Audiomack’s platform, users will have access to a seamless and convenient payment experience. This means that music enthusiasts can enjoy their favorite tunes without any hurdles, while African artists can focus on creating exceptional music and reaching a wider audience.
The expanded payment options offered by Audiomack, including bank transfers, local cards, and mobile money, cater to the specific needs and preferences of African users. This move not only enhances convenience but also boosts financial inclusion, as more people gain access to premium music experiences on the platform.
In addition to improved payment options, the partnership between Flutterwave and Audiomack empowers African artists by providing them with enhanced monetization capabilities. Musicians often face challenges in effectively monetizing their work, but with the integration of Flutterwave’s technology, Audiomack can offer seamless payment options to fans who want to directly support their favorite artists. This direct connection between artists and their fans fosters a stronger bond and provides a sustainable revenue stream for African musicians.
The collaboration between both companies represents a significant step towards realizing the shared goals of supporting African artists and promoting the vibrant music scene across the continent. African users of Audiomack can look forward to enhanced access to the platform’s vast music library and an improved user experience, while African artists will gain greater opportunities for financial success and artistic recognition.
As the African music industry continues to thrive and evolve, partnerships like this play a pivotal role in shaping its future. The Flutterwave and Audiomack alliance not only expands music streaming and monetization opportunities but also reinforces Africa’s position as a hub for cultural expression and creative talent.