For many years now, Facebook has maintained its position as the world’s leading social media platform, with over 3 billion monthly active users. You can imagine how much influence such exposure will have on your business in terms of brand visibility, marketing, engagement and e-commerce.
Facebook is a one-stop platform for your business to reach billions of people all over the world, but how can you capitalise on such an amazing opportunity; of course, it will be by creating effective marketing strategies that will produce exceptional results on Facebook. So, in this guide, we will explore the 10 most effective ways to use Facebook for marketing and trust that your business is about to take a new turn for good.
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10 Ways to Use Facebook for Marketing
1. Create Facebook Ads
Facebook ads are the easiest and most effective way to reach out to your customers wherever they are. The feature is very easy to navigate, and you can create your pay-per-click ad campaign using the built-in Facebook manager.
The best part is that you can customise your ads however you want; they could be based on demographics, personal interests, location, purchasing behaviour, etc. Facebook ads are extremely useful in attracting the kind of people you want to your post.
2. Interact With Your Followers
Creating a relationship with your followers and audience is also essential for Facebook marketing; you can do this by replying to their comments, liking and commenting on their posts, and responding to messages on Facebook Messenger. This allows you to connect with them, do some reputation management, get reviews and improve your products or services.
3. Add a CTA Button
Some years back, Facebook introduced a call to action button just below the cover photo, allowing you to dictate the kind of action your customers should take when they come to your page. The CTA button has different options, including Contact Us, Sign Up, Book Now, and Send Message. You can link the button to other platforms like WhatsApp, a landing page on your website, a contact form, etc.
4. Reference Your Facebook Account on Other Platforms
If you want the best results from Facebook marketing, you must let your customers know you have a Facebook account in every possible way. Do not miss any chance you can mention and refer people to your Facebook account; you can refer it in your websites and blog posts and even tell people about it in your physical storefront. Also, take advantage of social sharing buttons on your articles, blog posts, and infographics so that people can easily share your content with just one click.
5. Host Some Special Offers
Old, new and potential customers would always love an opportunity to partake in special offers from your business, including discount offers, coupons, giveaway and Facebook contests. Activities like this can significantly boost your engagement; for example, if you host a referral contest, many people will share your business with their families, friends and people you could never have reached out to on your own. In the end, the person with the highest referral wins a prize.
6. Promote Your Posts and Stories
Facebook promotion is a feature that lets you pay a specific fee for an individual post to reach a certain number of people; this can increase the reach and impressions on your post.
Even if some users follow you on Facebook, it is still very possible for your posts not to appear on their feed because they may spend only a short time on Facebook and their feeds will be swamped with so many posts and stories, so yours may not appear at the right time. However, with promotion, Facebook will ensure your posts, reels, and stories appear in the right places and at the right time.
7. Reshare Relevant Industry Content
One of the ways to use Facebook for marketing is to share industry-related news and articles; this can be a great addition to your Facebook marketing strategy. Your followers will see it as a cue to trust your business and rely on you for informative and verified industry information.
For example, if you own a fashion store and you share new fashion tips from a well-known brand, your followers will find it interesting and won’t mind getting the items they need from your store, and you might also get recognition from the said brand.
8. Post Informative Updates
Consistent posts are crucial to keep your Facebook account active; they keep your audience and followers engaged at all times and up-to-date with your business. They will constantly feel like they are part of your business if you let them in on everything going on; you can post about new products, upcoming events, upcoming sales, and how to use a product better, to name a few.
There are so many things about your business that your followers will love to know about, so share it with them daily and encourage them to like, share and comment on your posts. With these posts, you can also share links to your website and blogs to extend your engagements.
9. Create Must-Share Infographics
Infographics are always visually appealing and attractive to users on Facebook. When people scroll through their feeds, an infographic can quickly grab their attention, and they would want to know what it is about.
Infographics are designs that are used to present complex ideas or topics in a more straightforward, understandable, and engaging manner. Understanding an infographic takes less time than reading through a text or an article; they are also easily sharable and can attract more users to your business on Facebook.
10. Stream Live Videos
The intimacy and originality of a live video cannot be overemphasised; with live videos, your followers get a behind-the-scenes peek at your business and the real you as a business owner. Regular live videos will help you create a sense of originality, especially videos that involve how your products are made, packaged, and delivered, how you render your services, how you relate with your staff, and videos of events in your company.
These videos can make your followers anticipate hearing more from you because of their unpredictability, and they will feel involved with every aspect of your business.
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With the 10 ways to use Facebook for marketing that we have discussed so far, you can see that achieving your marketing goals is possible and quite easy; but you have to take it one step at a time. Don’t be too overwhelmed, you don’t have to do everything at the same time. Choose the strategies to start with and continue to improve as time progresses.
Also, remember to monitor your progress and results to know where you need improvements and if you need to change a particular strategy. Facebook is an authentic and reliable marketing tool with diverse features that can take your brand to greater heights, so make the most of it.
